High-Performance Website & Lead Gen for UK Renewable Energy
Client
Renewable Energy Solutions
Key Results
The client's existing website did not effectively communicate its renewable energy solutions or build trust with potential customers. Outdated design, poorly structured content, limited product information, and weak calls-to-action made it difficult for visitors to understand the services or take the next step. The site also lacked SEO-friendly content, mobile optimisation, and conversion-focused landing pages. In addition, their Google Ads campaigns were poorly structured, resulting in low visibility, irrelevant traffic, and very few qualified enquiries in the highly competitive UK renewable energy market.
We designed and developed a modern, fully responsive, SEO-optimised website focused on delivering an exceptional user experience and maximising lead generation. Dedicated service pages for Solar Panels, EV Chargers, Battery Storage, and Heat Pumps were created with clear messaging, trust-building content, strong calls-to-action, and fast-loading performance to improve engagement across all devices.
To generate qualified enquiries, we implemented a data-driven Google Ads strategy designed to capture high-intent customers actively searching for renewable energy solutions across the UK. Our approach included:
- Highly targeted Search Ads campaigns for each service
- Location-specific ad groups to maximise local visibility
- High-converting, intent-driven keyword targeting
- Compelling ad copy with continuous A/B testing
- Conversion tracking and lead attribution setup
- Dedicated landing pages optimised for Quality Score and conversions
- Ongoing campaign optimisation to reduce cost per lead and improve ROI
Following the website redevelopment and digital marketing implementation, the client established a significantly stronger online presence with improved website performance, higher user engagement, and a seamless experience across desktop and mobile devices. The new conversion-focused structure made it easier for visitors to explore services and submit enquiries.
The optimised Google Ads strategy consistently attracted high-intent traffic, resulting in a steady increase in qualified leads while improving advertising efficiency and return on investment. The business experienced sustained growth in enquiries across multiple renewable energy services throughout the UK.
- Significantly improved website speed and Core Web Vitals performance
- Higher organic visibility through SEO-optimised service pages
- Increased user engagement with lower bounce rates and longer session durations
- Consistent growth in qualified leads from Google Ads
- Reduced cost per lead through continuous campaign optimisation
- Higher conversion rates with dedicated, conversion-focused landing pages
- Increased enquiries for Solar Panels, Battery Storage, EV Chargers, and Heat Pumps
- Stronger local visibility across multiple UK regions
- High-performance, fast-loading website
- Improved UI/UX for product showcasing
- Dedicated pages for Solar, EV, and Heat Pumps
- Full Google Ads setup with conversion tracking
- Strong increase in quality leads
- Lower cost per acquisition
- Better customer engagement & trust-building design
