Tough Times Never Last, but Tough People Do!.
In these challenging times, internship and placement offers are not being honoured by many companies. This is making hard working and meritorious students feel dejected and it’s understandable.
We must recognise that due to the Novel Corona Pandemic and subsequent lockdowns, we all are going through an unprecedented situation and it is tough for everyone. Considering this situation, what should newly minted graduates do to remain relevant with the changing times?
Here are my five suggestions to such people to use this time for indulging in productive activities and to add further more value to their profile for a better future. Nothing stays forever and this time shall pass too.
1. Learn new skills – It’s time to master a new foreign language or the latest technology. It will help you stand out when demands pick up and the market starts opening for the job.
2. Publish case studies or write articles – Conduct some online research and write blogs on your favourite topics or in your areas of expertise. This will help you in increasing your visibility.
3. Brush up your Soft Skills – Soft skills like presentation skills, business communication, listening skills, leadership skills, personality development, etc. help you shine at the workplace. Get better at them. There is always a room for improvement.
4. Free Internship – Take up Work from Home Free Internship assignments to add experience and expertise. Learn how companies or startups work. Companies and people will be much more willing to help you if you are keen to learn and do an internship for free.
5. Share your knowledge – Conduct free webinars in your area of expertise. By teaching and training even you learn and master your skill. Do it more and often.
Ways To Improve Email Marketing
Email marketing is exactly what its name implies: it’s marketing via email, but it provides a more direct, individualized approach.
Its popularity and applicability to brands have skyrocketed ever since the pandemic gave way to digital channels, becoming the central forms of communication.
However, just like the overall digital media space, specifically within the social media sphere, there is a LOT of noise within the email marketing sector.
Hence, it’s essential to understand ways to effectively shape your email marketing campaign, if you so choose to utilize that strategy. It can be a very successful marketing tool if followed correctly.
So to understand how to do that, we present to you, a few ways to improve your e-mail marketing.
Provide value to the recipient.
You want to market your business through email marketing, yes. But remember that the consumer is what matters the most, no matter which marketing campaign. So you need to remind the reader how and why your product or service will provide value to them, consistently throughout the e-mail.
Design your own formatting template.
Anybody’s email inbox is all the time flooded with emails they get every day. So you don’t want to be one of those unopened lost or ignored ones on their list.
In order to achieve that, be sure that you create your own format and be creative about the way you present yourself.
Also, one important point is to make the necessary links visible and easily accessible with different options like “unsubscribe” and “visit our website for more information.”
Segment your email lists.
You might have your email list full of people but not everybody is interested in the same thing as one another. One might be interested in discounts and another might be interested in the news. Now if you send discount and news to everyone on your list your response rate will be low because you didn’t target your audience properly
So it’s important to understand who you are sending emails to and segment your list accordingly. Giving important messages to your followers and customers can encourage more open and click-through ratings and lesser unsubscribes.
Email should be from a real person.
64% of subscribers open an email based on who it’s from. No one likes receiving an email from “No reply,” someone they can’t or won’t reply to. So next time, have your email come from a member of your company, or even your heads or CEO – and in order for their replies to not get bounces or ignored, let them know the CAT or how to reply.
Your subject line should be compelling and to the point.
You win or lose with the subject line in your email, they make or break your campaign. They must be captivating enough to make customers open the emails but at the same time, friendly enough to not turn them away. Either spell out an offer that your customers will find irresistible, such as, ’50% off on something,’ or inform customers of something special that’s happening, such as, ‘Your favorite sale is back on Tuesday!’
Also, keep it short; lines with fewer than 50 characters have higher open rates, and anything over 50 runs the risk of being ignored and try to convey a sense of urgency in the subject line with a special announcement, but don’t be too pushy. Your chances are increased if you’ve got a specific e-mailing list curated for every occasion.
74% of online customers are frustrated when they receive content that has nothing to do with their interests. Hence, email blasts that are not a bit customized won’t resonate well with your contacts. But when personalization is done right, it can encourage contacts to open their emails and also engage with them. Those emails which have personalized subject lines are 26% more likely to be clicked on and read.
So, start with the basics, like adding first names to the subject lines. And then use more advanced consumer data to offer a much more compelling call to action. No matter if basic or advanced, the more personalize the messages, the more impactful the email will be.
Bold call to action (CTA).
Not having clearly defined calls to action is one of the biggest mistakes in email marketing. If the reader can’t understand what they’re expected to do under 5 seconds, there are high chances of them deleting your mail.
Hence, each email you send out should have a stated and clear purpose, whether you want your subscribers to purchase, learn more, or sign up. Having a bold call to actions in a high spot above the fold can provide more likes and engagement than a simple ‘Click Here’ at the end of your message. The less scrolling and searching for stuff, the easier to engage with you.
Keep it short and provide the “curiosities gap.”
“Curiosity gap” is a practice popularized by Upworthy. It is a caption that serves as a teaser and creates curiosity so that the reader clicks for more. This practice can be utilized as a subject line and also to draw attention to a blog post, a Facebook advertisement, or whatever else is of priority for the reader’s eyes from within the email.
So, if you have a lot of content to share, consider including teasers for each section and then a ‘read more’ link to the full copy. This will help you avoid forcing readers to scroll past one huge section of content to get to the other secondary pieces of content, especially in mobiles.
Find out the best time of day to reach your target audience(s).
You need your audiences to engage with your email, so find the time at which they will do so. Don’t assume every business person will respond between 9 a.m. and 5 p.m. on weekdays.
Also, when scheduling your emails, keep in mind the time zone of those in your database. It is a good idea to segment your send times so that each area gets its message at optimal and preferred open times.
As a marketer, you need to keep an eye on everything and keep checking and rechecking if your strategies are working or not. The same goes for e-mail marketing, check-in regularly with your campaign’s different rates like open rate, click-through rate, conversion rate, engagement over time, number of unsubscribe requests, etc. You must know what is working and what may not be working so you can adjust.
In order to boost open rates check the same email content with two different subject lines. For click-through rates send the same email, but this time only changes the button position for your CTA. By constantly evaluating your strategy with subtle changes, you put yourself on a data-driven & constant improvement path.
Regularly update your email list.
Up to 40% of your subscribers are inactive. So, remember to keep your recipient list as clean as possible. Up to date email lists have higher open and engagement rates than older ones. Simply start to focus on the subscribers who engage with your mails and remove people who haven’t opened your email in the last 12 months.
Despite many years of projections that email marketing would either be replaced or fade away, it remains one of the most effective ways of reaching existing and potential customers. So, apply these tips to get the best result for your email marketing campaign.
Contact Pratyush on 9599824600 for more details or drop a mail to email@example.com
How to Make Business Survive In A Struggling Economy?
As the economy of our country is in its doll-drum, the businesses suffer great losses but it is a critical milestone, a testament to the grit, creativity and some desperation. It’s about finding whatever works, because now there is no such thing as business as usual. Harvard Business Review looked at which businesses weathered the recession, and which crumbled and were left behind. The results were astonishing. Twenty percent of companies in the study didn’t survive the recession at all and went bankrupt, were acquired, or went private. Meanwhile, 80% were slow to recover, and half of those still had not returned to pre-recession sales or profits during the time period studied. The high levels of debt pose a risk during a recession depends on various factors. Shai Bernstein (of the Stanford Graduate School of Business), Josh Lerner (of Harvard Business School), and Filippo Mezzanotti (of Northwestern University’s Kellogg School of Management) have found that companies owned by private equity firms—which often require the companies they finance to take on debt—fared better during the Great Recession than similarly leveraged non-PE-owned firms. Companies with lots of debt struggle in part because access to capital slows to a trickle during a downturn.
Here are few keys that can help making Business Survive In A Struggling Economy.
1)Tracking expenses against the revenue status :During this contagion, it is of utmost importance for businesses to conduct a proper assessment of their fixed and variable expenses as well as the actual revenues.
2) Plan policies ahead of some time : While it gets difficult to gauge how long this epidemic will last, it is important to be prepared for all scenarios. Once it is considered to be a few months problem, an instant halt on variable expenditures like hiring, marketing, travel, etc. can help. However, if the crisis continues for few more months to a year, entrepreneurs will have to reconfigure their business strategy to reduce the variable expenses, renegotiate fixed expenses rent, salaries, equipment lease payments, etc. and also emphasize only on the crucial essentials for survival.
3) By Having multiple income streams One should not put all the fruits in one basket. One of the advantages of business man is the freedom to try and implement new ideas. Many operators have expanded their fare by adding catering, delivery, and banquets. Others have been successful by adding brunches or buffets, wine dinners, or special weeknight promotions such as “Steak Night” or “Taste of [Italy, South America, Asia, in one of such businesses. One must try and cater to numerous opportunities that comes his way.
4) Ensure liquidity One of the key challenges for small businesses is access to cash. Running any business is a risky endeavor; however, small businesses are particularly vulnerable.
According to a study, only about half of small businesses last longer than five years. Overhead costs like rent, payroll, and utilities leave very little liquid cash to owners, especially in the early years. Add to that the lack of revenue from slowing services and newly required benefits stemming from the pandemic, and our entrepreneurs will be devastated.
Prabisha Consulting, a leading company in the areas of Digital Marketing, Graphics Design and Web Development can help you in growing your brand. They can be reached on 9599824600 or you can drop a mail to them at firstname.lastname@example.org.
What companies need to know about their Social Media Marketing Strategies?
Today in this tech-savvy period, Social Media has become the most indispensable, serviceable, and branding tool among the features of digital marketing strategies. Over a previous couple of years, social media has completely changed the web. All sizes of the company whether a start-up or well-established organization are leveraging all profits and opportunities of marketing.
Companies that are engaged in social media marketing significantly surpass their peers in both revenue and profit. The study has found that corporate sales with the very best level of social media grew on average by +18%. While those companies with the smallest amount of group action saw their sales decline by -6%.
Let’s have a look at some valuable points to understand how using Facebook, Twitter, Instagram, Linkedin, and other social networks can flourish any size of business or brand.
Enhance Brand Awareness
To increase brand visibility, social media platforms become the foremost stress-free and profitable digital marketing platforms. Just create a social media profile for your brand or business and get networked with other ends. This strategy will significantly increase your brand recognition. You only need to spend a couple of hours per week on your social marketing that will definitely raise your brand visibility and increase user experience.
Develop a loyal community
Individuals love being a part of an enterprise that builds a lively community. Likewise, the Internet community can assist you to determine an emotional connection between your enterprise and your prospects which is vital for your future success.
Social media networks grant you to interact and affect your customer on a private level as well. The customer finds it approachable and responsive when any brand gets involved in conversations. This positive exposure makes customers more receptive to the knowledge that you simply share.
Boost traffic and SEO rating
Social media may be a major lead generator and it constantly brings high volume traffic to your website. Content sharing on social media gives a clear reason to click-through to your website URL. It will help you generate conversion opportunities as well when the more quality content is shared on social networks.
Since search engines significantly reflect your social media content, thus it will also help with SEO. When a business proves online presence on social media, it directly reflects your brand validity, integrity, and constancy.
Improve Customer Service and Brand Trust
Social Networks could be an excellent feedback source enabling your potential customers to talk alongside your company that enhances customer service and brand trustworthiness.
Frequently interacting together with your customers simply proves that you and your organization think about them. It will also help customers to build a positive image of the respective brand in their minds.
Increase Digital Exposure
Interacting in social networks can significantly increase your online presence. Online presence ultimately influences customers purchasing decisions. Social media results in massive exposure thanks to its worldwide access sharing capabilities and a large number of daily users.
Expand sales & reach a new audience
Listening to your prospects on social networks can assist you to answer their specific needs. This may presumably cause a rise in sales but also expand your customer base.
Checking out the Tweets and Facebook updates shared by your potential customers provides you a transparent insight into their needs.
Advertising social media marketing is affordable for any size of business in comparison with traditional marketing. Remember that the channel itself is free, managing social media taking care of all the content tweets or feedback can get pretty time consuming and you would like to focus totally on your business.
By investing touch money and time, you’ll appreciably higher your conversion rates and eventually, get a great ROI.
Social Media Campaigns
Doing social media campaigns is another effective strategy to boost your product or brand awareness, influence, and revenue generations. Below we’ve listed a few of the recent viral campaigns held using various social platforms.
Starbucks #WhatsYourName Hello BC’s #ExploreBCLater Coors Light #CouldUseABeer White Claw Popeye’s Takes A Jab at Chick-Fil-A
In the final analysis, we believe that people trust consumer recommendations for purchase decisions. We do not search for content, content finds us. We do not search for products, services, and new ideas as well. They find us via social media.
The above listed valuable points clearly proclaim to start out utilizing these social media marketing benefits for any business like small enterprise, startups, medium-sized enterprise, well-established business. You might never know that your competitors are already taking advantage of social media marketing, SMO, and other effective digital marketing strategies.
To get started, get in touch with Prabisha Consulting that undoubtedly helps you build your business and generate revenues.
How Prabisha Consulting can help brands in SMM?
Prabisha Consulting mainly focuses on Client Acquisition, Brand Awareness, Generating Leads, and Revenue increments. Prabisha tracks likes, comments, share, mentions, sales, leads, frequency, and reach. Promotes Facebook – Custom tab creation, Group creation, Posting and Updates, Insight Monitoring, Traffic Monitoring, Profile Optimization, CTA Button, and more. Promotes Instagram – Images sharing, Hashtag research, Monitor Analytics, Business Profile creation, and more. Client Communication – Customer support (Email, Chat, & Telephone). Reporting – Social activities monitoring (as per client’s request). Prabisha Consulting always emphasizes reaching commitments and tasks to delight the valuable customer. What you’re waiting for? Contact Prabisha and get all the perks of an online presence.
TAGS: BRAND AWARENESS, DIGITAL MARKETING, DIGITAL MARKETING STRATEGIST, SEM, SMM, SOCIAL MEDIA MARKETING, SOCIAL MEDIA MARKETING STRATEGIES Read more articles
5 Things One Need To Know Before Booking A Product Photographer
Don’t you feel getting a good specific product photographer is such a big thing! I feel it’s too hard to have a product photographer who takes not only excellent high-quality images but cooperative as well.
After a lot of R&D, I found few of the determined points to know what skills and experience we should look into a quality product photographer. The most obvious way to scale up your product photography is by hiring a strong Photographer. It is much like finding the perfect Hairstylist.
In this article, we will discuss 5 essential points that we need to notice before hiring any sort of product photographer. Let’s get started taking points for our Ecommerce store photography.
Describe the Project and Know Experience
The project description is a key part to evaluate how well the photographer knows about the shoot things. The client and the photographer must be clear about each and everything. During the detailed description, discuss all the things related to venue, timing, lighting, and other required knowledge. If it’s for online store products, you need to finalize the place for a product shoot, proper lighting, and identify whether the photographer knows what your product type is.
The photographer must have experience in the preferred field. It really going to leave a great impact during the shoot and we can’t compromise. If he’s experienced, then he will definitely provide the intended output.
Every photographer has a specialization in any discipline such as product photography, food photography, wedding shoot, and more. This specialization depicted that under certain lighting photographer works or captures well. It’s all-important to consider their specialties as we never want a photographer who ended up providing still photographs.
For Ecommerce photography, you must figure out their work under natural or artificial lighting as our product is going to convert into conversion. The image of the product must tell its description. So, choose a photographer that provides quality images under his discipline.
Find Some Time for Their Portfolio
Before starting over, we should see their past work to see-through what they are doing great and pleasingly. We can check out their portfolios to see the work they had done with their previous clients. Portfolios might be in the form of online sources such as a website, social page, or a blog. It is an effective way to judge their photography skills. This helps you to decide whether you made the best choice for your product photography project or not.
If you’re hiring for a product shoot, then you must check out their previously captured images of products to judge how detailed is the product image.
You can’t promise the shoot with no issues or fixes. Right. Your photographer must have operating skills to resolve the fixes promptly. There’s a lot of stuff happens like product issues, quality problems, lighting, software bugs, equipment fail, and many more. Your hired photographer should be resourceful and confident enough to execute things smoothly.
In addition to the photography skills and photography ideas, one should really go with his managerial skills. One should know how well he manages other issues and things during the shoot. The way a photographer communicates with the client and other human resources is far more important. As he will need to talk to various personalities, thus the photographer must be a good and well communicator. Along with communication and management, watch out the way they organize and operate the shoot.
We are closing this article with the fact that – now you acquire all those crucial things that one need to know before hiring a product photographer. Pick your photographer wisely who possesses all the above-mentioned skills. Have a meeting and clear all the things above mentioned along with your project budget.
Prabisha Design Studio is one of the best photography studios who gratify you with all the required demands beautifully, timely, and affordably. Go and get your booking!
TAGS: DESIGN STUDIO, ECOMMERCE SHOOT, PHOTO EDITING, PHOTOGRAPHY SKILLS, PHOTOSHOOT, PHTOGRAPHY IDEAS, PRABISHA DESIGN STUDIO, PRODUCT PHOTOGRAPHY, WEDDING SHOOT
Website Development Services:
Prabisha Consulting is a leading web design and development agency with an immensely talented and skilled design team that creates innovative, effective websites that capture your brand, improve your conversion rates, and maximize your revenue to help grow your business and achieve your goals.
Web Development Services that Maximise your Revenue:
In today’s digital world, your website is the first interaction consumers have with your business. That's why almost 95% of a user’s first impression relates to web design. It’s also why web design services can have a colossal impact on your company’s bottom line. That’s why more companies are not only re-evaluating their website’s design but also partnering with Prabisha Co., the web development agency, for their graphics, digital marketing and any-and-all technology-related needs
With over 100+ satisfied clients under our belt, we're confident we can develop and design a custom website that drives sales for your unique business.
Invest in your company’s success with Prabisha’s design services:
When you invest in our professional design services, you will receive a website that’s:
• Responsive (sometimes called mobile-friendly)
• Optimized for search engine optimization (SEO)
• Secure (HTTPS)
• Professionally styled
We take time to completely understand your business and the audience, so as to deliver a well-thought-out design in very little time. In addition to that, we help you explore and
discover innovative marketing ideas for your business, in order to build efficient and cost- effective solutions for its growth.
Why invest in professional web development services?
If you’re unsure about the value of professional web development services, there are several factors to consider. For example, you could increase your conversion rates, competitiveness, and search ranking. All are results that could have a direct and positive impact on your profits, market share, and growth.
Learn more about the specific benefits of web development services:
1. Maximise your competitive edge: No matter your industry, you have a direct competitor — and it’s essential for your company to have a competitive edge. While you may provide a better product and a better experience, those unique selling points can become lost in an outdated, unusable website. With our website design services, you can ensure that your company maximizes its first impression with users. You can also make sure that your business stands apart from competitors in your industry, emphasizing that your product or service is the best.
2. Enhance your Digital Marketing strategy: In digital marketing, your website is your foundation or home base. It’s where you direct or guide users, whether from search results, social media, or another source. As a result, it’s critical to maintain an optimized and up-to-date website that can support your digital marketing strategies. With a robust website like that, your business can improve the results of its other Internet marketing strategies. For example, if you use email marketing, our web design
services can increase the number of subscribers earned through your website’s sign- up forms by upgrading your website’s usability.
3. Improve your search rankings: Whether they’re searching on their tablet, smartphone, or desktop, users rely on search to find what they’re looking for, from services to products. That’s why Google processes more than two trillion searches a year, and why 80 percent of users turn to search when they need something. If your website doesn’t rank on the first page of search results, however, it’s difficult for your company to connect with those consumers. That’s why SEO is an essential part of web marketing — you need your website to rank to drive conversions, sales, and subscribers. With a competitive SEO strategy, as well as professional web design services, you can ensure your website ranks for keywords or search terms relevant to your business. Plus, you make sure your site provides the best user experience possible.
Why partner with Prabisha Consultancy for web development services?
Skilled and talented designers
We feature some of the industry’s best web designers — and when you partner with Prabisha for our website design services, you get full access to our designers’ expertise, which makes for an original and innovative site that drives results. Hundreds of satisfied clients
We partner with clients from a range of industries, including manufacturing, ecommerce, health, and more. The satisfaction of our clients is unparalleled — hence everything is according to what’s best for you and your business. Dedicated Project Managers
Our web design services partner your business with a dedicated project manager. Like our web designers, they work as an extension of your team, learning your business, goals, and vision for your website. The result? A site that captures your company down to the last detail. Don’t forget, whether you need web development services in India or elsewhere, Prabisha Consultancy has got you covered. Think Growth, Think Prabisha!
Mr. Ratan Tata has no compulsion (neither for money, nor for any power or any other benefits) to light a candle today but still he does it.
Because, it is good for our country and our countrymen.
In such a gloomy environment, what would be a better way to express our solidarity for each other, for our country and for our resolve to #winovercorona!
When there is no definite path seen through the naked eyes and logical mind we all light up diya and candles. We pray to the God we believe in. We trust on the Almighty to show us the right path – the path of positivity and hope.
Only an exceptional communicator and super human can make us celebrate, smile and laugh when the whole world is going through an unprecedented crisis and there is no definite sight of its end.
For many people, it’s difficult to understand the power of simple things in life, the power of communication, and the power of hope in despair.
And…the person who understands this so well, makes best and timely use of his super influencing skills; leads the gigantic nation of 1.3 Billion Diverse People.
No wonder he is one of the most respected world leader today!!!
TOP 10 BENEFITS OF HAVING PROFESSIONAL WEB DESIGN
Professional Web Design encompasses many different skills and disciplines in the production and maintenance of websites.
The different areas of web design include:
- web graphic design
- interface design
- user experience design
- Search engine optimization
LET’S MOVE AHEAD LOOK AT THE TOP TEN BENEFITS OF HAVING PROFESSIONAL WEB DESIGN
1.GAIN MORE IMPACT
“The first impression is the best lasting” as we know creating a first impact plays a major role in every aspect. Creating a professional website gives and maintains a good impression for the clients or the viewers.
2.INCREASES TRUST AND CREDIT
People prefer simple and transparent web design over complex and amateur ones, having a website done by professionalists may increase the trust and reliability of the users(i.e)mostly for the business-oriented websites.
3. APPEALING LAYOUT
A website must look appealing to gain more users, with the proper layout and theme every user can get attracted to the website and thus, resulting in getting many views. To proceed with simple words a professional website layout comprises of proper width and height, alignment, and framework
Having proper engaging content can provide us more attention to the page. A professionally designed website is one way to meet the expectation of the customers. When we have a website that a user can engage with without hustle the customers will keep coming back for sure.
It is always an advantage to stand out of the line. Customizing a website by professional hands enables a business site to provide a focussed delivery to have a greater experience. That is, a customer-centric website will help the visitors to navigate the site easily and take actions that produce desired results.
6. OPTIMIZED RANKING
The professional not only makes magic over unique design and layout that also provides control over Search Engine Optimization(SEO).SEO helps in bringing customers to our website it increases the chance of the website appearing one among the top-ranking pages.
Every website needs to be optimized with keywords and relatable frameworks to rank well in the search engine. The web designer with enormous SEO skills lends the hands to bring a hike to the website.
As many are interested in getting a profit from the work they do. Herewith help of creating a professional web design, we can get more viewers and users, and also Hereby placing ads we can gain money. For instance, like a mutual business deal, it can be from private companies and also search engines like google.
Google ads are a very common ad displaying platform that is used by the webpage designer to earn profits by displaying the ads in a certain place. The webpages which have professional web design, good layout, and theme grasps more attention of companies to place their ads.
8.HOP ON WITH TREND
By staying up to date with the latest marketing/design trend we can push the page towards the top of the search engine result. Seeking well-known designer advice paves the path in maximizing the reach online
Along with that social media marketing also boost up the traffic to the website It’s all about meeting your target audience and customers where they are and as they socially interact with each other and your brand.
9.COMMUNITY AND COSTUMERS
Nowadays the product sold via physical shops has less hype when compared to online businesses. Having a pleasable presentation of the website brings us more customers, thereby expanding the business reach.
Handing over the webpage to the trustworthy professional web designer grabs even more customers. A web designer knows how to manage a powerful sales tool such as building an email list, using dropdown boxes, and also adds a bunch of information to the page to satisfy the customers and form a community. Thereby leading the website towards triumph.
10.ECONOMIZES YOUR BUDGET
Speaking on budget as per the saying, “The investment in the right place never goes wrong”. Without management, we relay other expenses such as distribution cost, printing expenditure. It happens to be the opposite in the right hand, we can gain more in forms such as top ranking in search engines, gaining familiarity among ad companies.
Join hands with www.prabisha.com for professional web designing and enhance your company's impression with great professional-made personalized web design.